Paid Media Coordinator

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. ŌURA is seeking a Paid Media Coordinator to support the planning, coordination, and optimization of paid media across North American markets, with a primary focus on US, Canada, and Mexico. This role plays a critical part in enabling successful regional activation by coordinating across channel experts, agency partners, and cross-functional teams .You’ll partner closely with global channel leads, analytics, creative, and agency collaborators to deliver high-performing, full-funnel media programs that drive growth, efficiency, and brand impact in North America. What you will do: Strategy & Planning (North America) • Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework. • Support the development of market‑specific media strategies and plans, working closely with external agency partners and internal stakeholders. • Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities. Campaign Execution • Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners. • Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch. • Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations. Agency & Partner Collaboration • Support day-to-day coordination with agency partners , ensuring priorities, timelines, and deliverables stay aligned. • Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context. • Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts. Cross-Functional Partnership • Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities. • Align on campaign objectives, measurement approach, and reporting cadence. • Share insights that inform future launches and marketing initiatives. Measurement & Optimization • Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact. • Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads. • Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders. Process & Team Operations • Maintain budgets, spend trackers, and campaign calendars. • Help improve workflows between global channel leads, agency partners, and regional stakeholders. • Contribute to scalable processes as regional media investment grows. This is a US remote role. Requirements We would love to consider you for this role if you have: • 3–5+ years of paid media experience (agency or in-house), with hands-on exposure across multiple channels (paid social, paid search, programmatic, retail media). • Experience supporting campaign execution and performance across the full funnel. • Strong understanding of performance metrics (e.g. CAC) and familiarity with incrementality and MMM/MTA frameworks. • Experience partnering cross-functionally with creative, analytics, and business stakeholders to drive alignment and results. • Confidence in managing agencies and evaluating media plans, optimizations, and testing roadmaps. • Highly organized and proactive, with strong project management and communication skills in fast-paced environments. What Makes This Role Different • Acts as a cross-channel generalist , helping coordinate campaigns across paid social, search, programmatic, retail media, and emerging platforms in partnership with channel experts. • Serves as the connective layer across the media team , helping align regional priorities with channel specialists, agency partners, and cross-functional teams. • Works across the full marketing ecosystem, gaining exposure to strategy, execution, measurement, and cross-functional go-to-market planning. • Offers strong growth opportunities , with the potential over time to expand into broader channel leadership, testing strategy, and regional media planning…