Senior Marketing Manager - American Football

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces . We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more. Ready to join us? Your Role As the Sr. Marketing Manager, American Football , you’ll be the lead owner, strategist, and voice for our marketing efforts across the entire football ecosystem in North America—from Friday Night Lights and powerhouse collegiate programs to youth leagues and professional organizations. This role requires an authentic, deep-rooted passion for American football and a constant drive to master the nuances of the industry. Your core responsibility is to generate demand for our football products—including our automated cameras, video analysis tools, and recruiting platforms—by building trust, loyalty, and community within the coaching. This is a unique opportunity to combine your marketing mastery with your deep knowledge of the "X’s and O’s" to drive significant, sustainable growth in our most prominent market. Specifically, you will: • Own & Lead Marketing Strategy: Define and lead multi-channel, full-lifecycle marketing campaigns to increase demand, drive revenue, and position our company as the top technology partner for capture, performance analysis, and recruiting. • Drive Brand Growth: Define, own, and execute a complete content roadmap to grow our brand. You will lead the build of a roadmap that not only inspires and educates coaches and athletes but directly drives conversion and sales. • Creative Campaign Development & Channel Strategy: Serve as the internal authority on the American Football audience, identifying the specific high-impact channels where coaches live. You will lead the development of creative, needle-moving campaigns and partner closely with our Demand and Channel teams to ensure our most impactful content is positioned to win across the North American market. • Foster Community-Driven Advocacy: Drive measurable growth through authentic, community-focused efforts. You will foster loyalty and encourage user-generated content, turning customers into active advocates for our technology. • Leverage Tech for Personalized Scale: Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency, ensuring we operate at the cutting edge of sports marketing technology. • Own Results & Cross-Functional Alignment: Operate as a data-informed leader by continuously evaluating performance, optimizing outcomes, and reporting progress. Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution. This role requires three days at our Lincoln, Nebraska headquarters per week . We are currently considering candidates who live within commuting distance. Must-Haves • Football Industry Expertise: Deep passion for American football and a comprehensive understanding of the North American ecosystem—from the NFL and NCAA down to high school and youth grassroots teams. • The "X's and O's": You don't just watch the game; you understand it. You have a full grasp of football schemes, terminology, and the specific needs of a coaching staff. • Strategic Marketing Mastery: 5–8 years of experience in Marketing, Sales, or an adjacent commercial role with a proven track record of building brand trust and driving revenue. • Analytical and Creative Balance: Your decisions are rooted in data—whether analyzing sales pipelines or campaign performance—but you know exactly how to weave that data into a compelling, creative narrative. • Strategic Communicator & Stakeholder Lead: You have the unique ability to translate complex football insights and technical product features into authentic "coach-speak" that resonates with the football community. Beyond the marketing message, you are a master of internal alignment, you can navigate a matrixed organization, manage expectations across multiple high-level stakeholders, and unify diverse teams around a single, cohesive winning strategy. • B2B SaaS Experience: A background in software-as-a-service, including experience with modern go-to-market approaches and business drivers. Nice-to-Haves • Sports Tech Knowledge: Prior experience with video analysis software, recruiting platforms (like Hudl or similar), or sports camera technology. • Growth…