Product Design Manager

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces . We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more. Ready to join us? Your Role We’re looking for a customer-obsessed Product Design Manager to lead design for our North American Sports (NAS) experience: defining the NAS design strategy, building a high-performing team, and shipping work that changes how elite sports organisations operate. You’ll set the vision, own experience quality, partner with Product and Engineering to shape a 12-18 month roadmap, and embrace AI at every step of the design process. As a Product Design Manager, You’ll Define and own the NAS design strategy Set the experience vision for North American Sports. Identify where products should converge into shared workflows and where they need to stay specialised, grounded in deep customer understanding, business outcomes, and a 12-18 month roadmap. Be relentlessly customer-obsessed Build a culture of customer obsession across your team and your build partners. Ensure design decisions trace back to a real user need - whether that’s the analyst reviewing video all day, the scout evaluating 200 prospects a week, or the coach who needs answers in the moment. Own cross-product experience quality Own the end-to-end experience across video analysis, performance, scouting, and recruiting tools. Use Hudl’s UXQ Heuristics as a shared quality language in critiques, reviews, and quality checks. Reduce friction and context-switching while championing consistency through the Uniform design system. Embed AI into how your team works Lean into AI to accelerate research synthesis, generate and test prototypes faster, run design QA checks, and explore more of the solution space. Help your designers build confidence with AI-enabled workflows and push the team to stay at the frontier of what’s possible. Be a player-coach Manage and develop a small team of designers through hands-on leadership. Set clear expectations around craft, platform-first thinking, and data-informed decision-making. Build individual development plans around UX competencies and create an environment where designers do the best work of their careers. Build strong partnerships Design doesn’t ship alone. Build deep, trust-based partnerships with your Product, Engineering, Scrum, and Quality counterparts. Bring clarity to complexity Guide teams through ambiguous, multi-product workflows by asking the right questions, leveraging insights, and balancing simplification with elite-level customisation. Drive strategic alignment Operate at the segment level to ensure consistency across squads, align roadmaps 12-18 months out, and steward cohesive experiences. Take full ownership of outcomes Own experience quality and impact across your space, grounding work in business results, customer satisfaction, and learning velocity. For this role, we're currently considering candidates who live within a commuting distance of our offices in London. But with our flexible work policy, there aren't any current requirements for the number of days you come to the office. Must-Haves Customer-obsessed You don’t just advocate for users - you build a practice around understanding them deeply, and you hold your team and build partners to that standard. Strategic design leader You connect design work to business, platform, and company goals - not just user needs in isolation. Proven player-coach You have experience managing designers, developing talent, and leading by example when the work demands it. Deeply curious about professional sport You understand (or are hungry to learn) the world of professional and college sports - the pressure, the workflows, and what it means to design for analysts, coaches, scouts, and decision-makers. Systems thinker You have a platform-first mindset and experience driving consistency through design systems. Data-informed and research-grounded You translate qualitative and quantitative insights into clear design direction and can articulate why a decision was made. Clear communicator You tell compelling stories, build alignment across disciplines, and can hold the room in a strategy review. Comfortable with complexity You’ve designed for expert users, enterprise systems, or multi-product experiences and know how to…