Paid Social Associate

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Paid Social Media Associate to help support the in-house social team through campaign planning, execution, optimization, and reporting focusing on FanDuel Predicts and Flywheel Products. The ideal candidate will have strong experience in paid social or broader digital media, ideally within in-house media functions in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media buying. If you have a passion for sports, casino & betting and are a proven digital marketing leader, we’d love to hear from you. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play • Support the planning, build, launch, and optimization of paid social campaigns across key platforms (Meta, TikTok, Snapchat, Reddit, X). • Assist with campaign trafficking and QA, ensuring accuracy across ad specs, targeting, tracking, and creative setup. • Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results. • Monitor campaign pacing and performance against core KPIs (e.g., CPA, ROAS, CTR, conversion rate). • Assist in analyzing performance data and identifying insights to inform optimizations and future testing. • Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps. • Help ensure accurate tagging, attribution, and data collection across platforms and measurement tools (e.g., AppsFlyer). • Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities. THE STATS What we're looking for in our next teammate • 1-2+ years of hands-on paid media experience with a focus on paid social. • Practical experience working within major social platforms (Meta, TikTok, Snapchat, Reddit, X). • Familiarity with optimizing campaigns toward performance goals such as CPA and ROAS is a plus. • Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus. • Experience leveraging SaaS to build campaigns at scale (e.g., Smartly, Skai, Marin, or similar) is a plus. • Solid understanding of paid social fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting. • Strong analytical and communication skills, with the ability to translate data into clear, actionable insights. • Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment. • Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship…