B2B Marketing - Spanish Latam Growth Lead

ABOUT ELEVENLABS ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: - ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. - ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. - ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. HOW WE WORK - High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. - Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. - AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. - Excellence everywhere: Everything we do should match the quality of our AI models. - Global team: We prioritize your talent, not your location. WHAT WE OFFER - Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. - Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. - Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. - Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. - Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. - Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. ABOUT THE ROLE - We are seeking a seasoned Growth Marketer to lead our expansion into Spanish-speaking Latam, with a specific focus on Mexico. We need a builder who is comfortable with the "zero-to-one" phase of regional growth. - You will be the local "Source of Truth" for marketing and growth, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely. YOUR RESPONSIBILITIES - Regional Growth Engine: Make sure Spanish-speaking Latam B2B (Mexico especially) grows through aggressive lead generation and brand awareness. - Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise. - Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region. - Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting. - Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations. - Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Latam business cultures. REQUIREMENTS - Native Spanish speaker. - Fluent English speaker. - Ownership Pedigree: You have implemented marketing projects from start to finish and held yourself accountable for the ROI. - Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment. - Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus. - The "Jack of All Trades": Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing. - DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations. BONUS EXPERIENCE - Proficiency in cold email, SEO, or affiliate management. - Product marketing sense and design skills. - Deep understanding of the Spanish-speaking LATAM tech ecosystem and buying-cycle shifts. LOCATION This role is remote-first, so it can be executed from anywhere in Spanish Latam, with the ability to operate in [GMT-6] timezones.