Senior Director, Marketing Measurement & Growth

The Senior Director of Marketing Growth & Marketing Measurement owns performance marketing strategy, execution, and full-funnel measurement, with accountability for driving quality registrations and revenue. This role brings senior ownership to growth investment and evidence-based decision making, ensuring market-level priorities are clear, execution is fast and confident, and marketing impact is understood beyond last-touch metrics. Partnering closely with Monetization, Analytics, Marketing, and Product, this leader ensures growth inputs strengthen the overall ecosystem and deliver sustainable business outcomes. What You'll Do - Performance Marketing Ownership, Channels & Lifecycle - Act as the senior owner of performance marketing, including: - Paid acquisition (UA) - CRM / lifecycle - ASO - SEO - Set performance marketing strategy aligned to quarterly and annual plans - Own executional outcomes across channels, with clear accountability for: - Registrations for acquisition channels (UA, ASO, SEO) - Revenue for lifecycle / CRM - Ensure all channels are managed against performance vs plan, with clear pacing, risks, and corrective actions - Make trade-offs across channels, markets, audiences, and optimisation metrics to balance scale, efficiency, and quality - Ensure lifecycle marketing is treated as a core performance channel by: - Owning the marketing-led portion of the end-to-end member journey - Setting lifecycle revenue targets and priorities - Driving effective use of Braze capabilities to improve engagement and revenue - Partner closely with Finance on forecasting, pacing, and performance management - Ensure performance channels operate as a coordinated system, not independent silos Marketing Measurement & Analytics (Full Funnel) - Own the end-to-end marketing measurement and analytics strategy - Build a unified, scalable measurement system that: - Enables channel-by-channel impact measurement - Focuses on incrementality and causal impact on business metrics - Supports consistent plan vs actual performance management - Oversee development of: - Clear metric definitions and dashboards - Quality and activation metrics - Experimentation and learning frameworks - Lead the engagement of MMM as a foundational measurement input, with the ambition that it meaningfully informs investment and optimisation decisions over time Operating Model & Performance Governance - Design and run performance marketing operating rhythms, including: - Marketing Performance Reviews - Quarterly planning and forecasting cycles - Establish clear decision forums, ownership, and escalation paths - Improve speed, clarity, and accountability in performance decision-making - Act as the primary interface between Performance Marketing, Analytics, and Finance - Ensure performance issues are surfaced early and addressed decisively Leadership, People & Org Development - Lead and develop current team across performance marketing and analytics - Set clear expectations around ownership, accountability, and performance standards - Shape team structure and capability needs over time - Identify and address capability gaps, particularly in measurement and analytics - Build a culture focused on: - Clear ownership and accountability - Evidence-based decision-making - Learning through testing and iteration - Provide clarity and stability for teams operating in fast-moving, performance-driven environments Who You Are - - Exceptional executive communicator who can synthesize complex data and insights into clear, concise narratives—delivering the right level of detail in both executive forums and written materials. - Deeply data-driven with strong business judgment, able to dive into the details while consistently surfacing the key insights, implications, and trade-offs that matter most. - Relentlessly focused on outcomes and delivery, optimizing continuously against registrations, revenue, and quality goals, and transparently calling out gaps and course-corrections when performance is off-plan. - Strategic people leader and coach, capable of elevating strong execution teams by adding rigor, clarity, and a stronger connection between strategy, measurement, and day-to-day decisions. - Highly collaborative, cross-functional partner, effective at aligning Product, Monetization, Analytics, and Marketing teams with different incentives and ways of working around shared growth outcomes. - Proactive, creative problem-solver, comfortable operating in ambiguity, developing new approaches to measurement and strategy, and testing ideas that haven’t been tried before. - Bias for pace and decisiveness, able to move quickly in a fast-changing environment while maintaining discipline, focus, and confidence in decision-making. - Comfortable operating flexibly across timezones, with the ability to align to US business hours as needed for key meetings, decision-making and stakeholder engagement, while balancing this with sustainable and flexible ways of working. About…